Process Book

History ident

The concept for this project is when you are ‘in’ history, it can be hard to determine the pattern of events as they unfold. But when looking back, the pattern of the past becomes clear. I am going to use the metaphor of optical illusion sculpture to demonstrate the revealing of the pattern of history.

Using two projectors, I will project two different images onto a 3D sculptural surface. This surface, when looked at from above creates the H logo of the network.

This goes along with the existing brand identity. The bold, contemporary approach to presenting the most popular shows on air.