Cushman & Wakefield - data-driven lobby display

This data-driven lobby display features scenes that dynamically change throughout the day. The visual elements are driven by sets of data that allow for endless morphing landscapes and moments of kaleidoscopic architecture.

The real-time rendering program Notch allowed us to craft the visuals of the scenes procedurally. We then exported the Notch block and brought it into TouchDesigner, where we built the playback system. TD was in charge of running a master sequencer, switching scenes, sorting data, and cueing the audio tracks.

Credits:

Client: Cushman & Wakefield

Agency: Next/Now

Creative Director: Cody Tilson

Art Director: Gareth Fewel

Producer: Chris Atchley

Design & Animation: Luke Hildreth, Jack Steadson, Billy Woods, Sam Wu

Developers: Luke Hildreth, Jake Rodelius